Important of television advertisement

The “Internet vs. TV” Advertising Myth

Before we begin, let’s address a common and recent misconception: the internet is replacing TV viewing. With services like Netflix, Hulu, and YouTube it has become a hot topic to contemplate the inevitable decay and demise of television. Fortunately , this is not the case. Multiple studies from respected organizations such as Nielsen and Temkin Group have found that internet usage is complementing TV viewing. Over one-third of television viewers are online WHILE watching. The new paradigm is a multi-screen experience: television, phone, tablet, and computer. An example of this is that 38% of mobile users have gone online to find information about a product they saw on TV. So don’t despair when considering television OR internet. Use both.

Demographic Targeting

This may seem obvious, but the most important element of TV advertising is the vast array of programming options. There is a channel or show for almost any proclivity. Want to reach 35 year old American men who love all things English? Try BBC America or ESPN2 or Fox Soccer (the latter two stations broadcast the English Premier League). Targeting young black teens? Go with BET or Fox. There’s something for everyone and once you have a solid understanding of your target audience, we can help you find the networks to reach them.

Strongest Impact

No other medium has the longevity and power to influence than television. A Yahoo! Presidential debate doesn’t attract the massive viewership of a CNN debate. More people learn about a new product because of television advertising than any other means. The combination of audio and visual elements offers you the amazing capability to reach multiple senses simultaneously. The adorable wrinkles of a puppy or the sweet infectious laughter of a child can help set the mood for your product and make your audience receptive to your message. With the right spot, a well-crafted TV campaign can help you reach new shoppers, grab market share, or draw new supporters to your cause.

Size, Technology, and Quantity

TVs are getting bigger, better, and more plentiful. Over 95% of all households in America have a television, according to Nielsen. That can’t be said for radios, newspapers, or even computers. TV sizes continue to increase and become more affordable. The display technology is driven quickly ahead by the broadcast capabilities of networks, especially in high definition (HD). All of these features enable you to create a dynamic and beautiful presentation of yourself and broadcast that message to a huge audience.

Cost Effective

Once you’ve understood your target market and created an effective choice of networks, television is incredibly cost-effective. The cost-per-thousand (CPM) is one of the lowest of all ad mediums. The average America is watching 4.5 – 5 hours of television every day and that means more than an hour of commercial viewing. Huge budgets aren’t a necessity in television. This is one reason television received the largest portion of advertising dollars year over year around the world. Major marketers – your competition – understand the value of TV and are putting it to cost-efficient use.

Compliment Other Media

Television’s impact can be utilized to compliment the other elements of your media mix. Tell viewers to go to your website or visit your social media. Invite them to the grand opening of a new location. Encourage them to see your full catalog in this Sunday’s paper. Make sure they listen for the secret contest code during the Monday morning radio program. When TV is combined with other media as part of a comprehensive strategy recall rates can jump by 10% – 30%. Make sure you are reaching people in the activities they do most and are passionate about.

Important of television in our life

Importance:
Both person, whether rich or poor, wants to possess a television set. People feel that life is meaningless without a television.

There are various programs shown on the small screen of the television. These programs are of different kinds for different kinds of audiences such as old, young and children. There are programs for films, film songs, serials, etc.

Television programs have huge education value. There are programs for farmers, doctors, businessmen, teachers, lawyers, officers and people of other professions. This way there are different kinds of programs for different kinds of people.

Separately from this there are regular programs for the education of the youth. There are educational programs showing developments in science, agriculture, art, literature and other subjects.

Television is an important source of entertainment and relaxation. People all over the country, irrespective of caste, creed, religion, eagerly watch their favorite television serial. There are various types of television channels in addition to the regular news channels in Hindi and English.

Disadvantage of Television

1. Negatively effects the studies of the children: The young children spend more time watching television than sitting with books. It greatly affects their studies. Parents should ensure that the study of their children doesn’t get negatively affected in any way.

2. Dull and indecent programs: Some of the television programs are often dull and indecent. It divert  the attention of the youth. It creates certain feelings in them which are detrimental to their future.

3. Distraction: Some of the cinema shows and advertisements are unhealthy for youngsters. The youth should use television carefully so that their mind doesn’t get distracted.

4. Wastage of time: People steal out of their work at times and gaze at Television shows in marts for hours together. They waste immense time doing nothing while watching television.

5. Quality of educational programs: The national educational programs are yet to come up to our expectations. The number of quality education programs are few. Very often, they fail to meet the expectation of the students.

6. Develop idleness: The excessive love for Television leads to idleness, sentimentalism and weakening of our sense organs and imagination. During holidays, instead of going out in the open and play some sports, the youngsters prefer to remain idle watching television.

7. People read fewer books: During leisure time, people get enough time to read books or do other acts of recreation. However, people are more interested in watching television than reading books.

8. Alienates us society and elements of nature: Too much dependence on Television alienates us from society and nature, the direct touch of which alone can revitalize our senses and imagination.

Advantage of Television

Advantage are

1. Relief from anxiety and monotony: 

Television delights and instructs us in various ways. Artistic programs including drama, song and dance give us relief from the anxieties and monotony of daily life and take us to the kingdom of imagination. We all get very tired when we return home after working outside for the entire day. We can watch television shows while relaxing on the sofa at our drawing room. It fills our life with strength.

2. Entertainment: 

It is said that “variety is the spice of life” and television offers a variety of entertainment channels. There is no doubt for the fact the television offers wide variety of entertainment both for the adults and the kids as well. We can choose from the series of plays, serials, movies, and sports televised. Television offers entertainment for every one of us. For adults, there are movie-channels, news-channels, live shows, reality shows, serials, etc. For small children, there are cartoon-networks, educational-networks, etc.

3. Media interviews: 

The media men have regular interviews with eminent writers, scholars, scientists and other celebrities. These extend our awareness of various subjects and sharpen our desire for knowledge and understanding. When we watch interviews of our celebrities, we understand how they overcame their early-career difficulties. We get inspired by watching these interviews of great and successful personalities.

4. Live shows: 

There is no end to the pleasures. It caters to millions of people of all age. They are thrilled as they witness live-cast shows of important games and incidents. We become very excited when we see the live matches of cricket, football, soccer, tennis, etc. Major international games such as Olympics are shown live on the television. Live events of various music shows, award functions, etc. are telecasted live on television.

5. Moral lessons: 

But, besides entertainment, many television shows are aimed at teaching moral lessons to the society. Though, mass television campaigns, efforts are made to boost a sense of honesty and moral-values among the common people. Various documentaries are also made to raise the consciousness of the people so that the society can be benefited by their actions. The harmful effects of drug, alcohol, smoking, etc. are displayed to encourage the viewers to stay from these evils.